Every enquiry you get,
tied to the marketing that made it.

The enquiries are coming in. Your data just is not keeping them.

This is the exact blind spot: leads come in, mostly by phone, and no one can tell you which marketing drove them. We pulled these numbers straight from your live GA4 property for the last 90 days. Three things stand out.

The full technical audit, all eight findings ranked by priority, sits behind this proposal and we will walk you through it. The short version: nothing here is broken beyond repair, but your best channel is invisible and your own data is being thrown away.

Your own dashboard, the way we run Modern Plumbing Group.

You have already seen the first build of this from your quote register. It becomes your live control room. One private view that connects your website, your call tracking and your quote pipeline, so every enquiry is matched to the marketing that created it and every quote is tracked from lead to won job. No more "how did we go this month" with nobody able to answer.

Your Galcon dashboard, built from your real Won & Lost register. 361 quotes in 2025, win rate climbing to 25.9% in 2026, and $10.67M of quoted revenue still on the table.

See exactly where your work is coming from.

Every quote plotted by postcode across Melbourne, sized by volume and coloured by status. At a glance you see where the high-value commercial demand concentrates, where you are winning, and which suburbs are worth pushing harder. Port Melbourne, Doncaster and the inner east are already lighting up, and several have no page on your site yet.

Enquiry heat map, from your quote register. Green = won, red = lost, sized by quoted value. $7.56M of recoverable opportunity sits in the mapped postcodes.

Commercial wins more, and is worth far more.

Your own data makes the strategy obvious. Commercial quotes convert at 18.6% against 12.2% for residential and carry far larger job values, yet the bulk of lost revenue is commercial. That is exactly where we point the marketing, and the dashboard proves it is working.

Commercial versus residential, from your quote register. Win rate and quoted revenue by type, 2025 into 2026.

From enquiry to money in the bank.

This is the view no one has given you: the revenue actually left on the table, and the repeat commercial clients behind it. A handful of warm relationships account for most of your lost quoted value. That is a decision you can make, and a list you can act on.

Revenue on the table, from your quote register. Australian Ecosystems alone quoted 13 times for $2.26M of work you did not win.

Same enquiries, a completely different picture.

Fix the measurement first, measured properly, then scale.

You want more of the higher-value commercial work, and your quote data shows it converts better and is worth far more. The way to get there is to measure what actually books revenue, then put your effort where it converts. Commercial concrete, civil and the inner-east suburbs are already your strongest demand, so we fix the tracking, prove the numbers, then add the levers that widen the funnel.

1. Week 1 to 2 · Fix the measurement and stand up the dashboard

   Repair call attribution so every phone lead carries its source, register your web form as a conversion, retire the phantom purchase event, switch retention to the maximum and connect a data warehouse so nothing is lost again. Then switch on your live Galcon dashboard. From day one you can see where every lead comes from.

2. Week 2 to 4 · Turn the demand map into pages

   Your enquiry data shows real commercial demand in suburbs you have no page for, Port Melbourne, Doncaster and the inner east among them. We build the suburb and service pages that match where the high-value work actually is, tighten your site to the commercial-first story, and start winning the searches you currently miss.

3. Month 2 onward · Optimise and prove the numbers

   Monthly management watching cost per quote and cost per won job on the dashboard, SEO compounding your organic lead and bringing your cost per lead down. Monthly reporting and a working session, so you always know which marketing filled the pipeline.

4. When you are ready · Widen the funnel

   Once the core is firing we add the next lever: measured Google Ads on your strongest commercial searches, retargeting the commercial buyers who visited but did not enquire, or re-engaging your repeat clients. Every new channel plugs into the same dashboard and is judged on the jobs it books. We crawl before we run.

Three levels, month to month.

A monthly management fee, no lock-in contract. Your ad spend is separate and stays entirely yours, paid straight to the platform. Your dashboard, call attribution, reporting and the full tracking fix are included at every level. We would recommend Google Ads + SEO, it pays for itself as your organic rankings climb and your cost per lead comes down.

Marketing led by someone who has run the businesses too.

On the Growth plan and above you work directly with Adam Ducquet as your outside Chief Marketing Officer, not just an account manager. Adam has over 26 years running his own companies and 16 years building 121 Group, which has acquired three agencies along the way and worked with nearly 1,000 businesses. Around half of what we do is industrial and B2B, so the commercial, trades and construction world is home turf.

Who does the work.

A Melbourne team you can pick up the phone to, the same people already looking after our trade and construction clients.